Date of issue: 18 July 2025
Revision: 2
Welcome to FitlyIQ’s Privacy Policy.
1. INTRODUCTION
1.1. At FitlyIQ (“we”, “us”, or “our”), your privacy and trust are essential.
1.2. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you access or use the FitlyIQ.com platform, in compliance with the Protection of Personal Information Act (POPIA), Act 4 of 2013, of South Africa.
1.3. This Policy applies to all users, including those who interact with groups, feeds, forums, messaging, and upload photos or health-related content.
2. WHO WE ARE
2.1. FitlyIQ is a digital wellness platform that uses AI to provide customised weight-loss and wellness journeys.
2.2. Our services include community groups, personal progress sharing, expert-led support, and AI coaching via our web platform www.fitlyiq.com, hosted and operated in South Africa.
3. INFORMATION WE COLLECT
3.1. We collect both personal and non-personal information that you provide directly or that is collected automatically when using our platform.
3.1.1. Personal Information Provided by You
3.1.1.1. Full name, email address, phone number
3.1.1.2. Gender, age, weight, height, wellness goals
3.1.1.3. Profile photo, location, time zone
3.1.1.4. Before/after images, shared photos or videos
3.1.1.5. Health-related data submitted via forms, trackers, or chat
3.1.1.6. Community content (posts, comments, replies)
3.1.1.7. Messages sent via private messaging
3.1.1.8. Information submitted to groups, discussions, or live events
3.2. Your health, image, and profile content shared in public areas (such as groups, feeds, or challenges) may be visible to other users by default.
3.3. You may adjust your visibility preferences at any time in your profile settings.
3.4. FitlyIQ is not responsible for any personal or sensitive information you choose to make publicly available.
3.5. Please exercise discretion when posting content that identifies you or discloses private health information.
4. AUTOMATICALLY COLLECTED DATA
4.1. IP address, device type, browser type
4.2. Usage activity, page visits, session data
4.3. Cookies, tracking pixels (see Section 12)
5. HOW WE USE YOUR INFORMATION
5.1. We process your data for the following purposes:
5.1.1. To create your personalised wellness journey
5.1.2. To offer AI-based recommendations
5.1.3. To enable community participation, discussions, and messages
5.1.4. To display shared content (photos, posts) in feeds and groups
5.1.5. To provide customer service and respond to queries
5.1.6. To communicate updates, platform changes, or promotions
5.1.7. To improve the platform’s functionality and user experience
5.1.8. To ensure compliance with applicable laws
6. LEGAL GROUNDS FOR PROCESSING
6.1. In accordance with POPIA, we rely on the following lawful bases:
6.1.1. Your explicit consent
6.1.2. Legitimate interest in operating and maintaining the platform
6.1.3. Performance of a contract between you and FitlyIQ
6.1.4. Legal obligation where required
7. SENSITIVE HEALTH AND PHOTO DATA
7.1. Because users may share health data, before-and-after images, and sensitive wellness content, we treat this information with enhanced confidentiality and security.
7.2. By posting such content:
7.2.1. You consent to our processing and displaying of this data in accordance with your privacy settings
7.2.2. You are responsible for what you choose to share publicly or within groups
7.2.3. We strongly recommend you avoid sharing personal identifiers with sensitive health details
7.2.4. We do not use your health data for marketing without your explicit consent.
8. HOW WE SHARE YOUR INFORMATION
8.1. We do not sell your personal information. We may share your data with:
8.1.1. Trusted service providers (hosting, analytics, messaging)
8.1.2. Support staff or administrators for moderation purposes
8.1.3. Legal authorities, when required by law
8.1.4. Users who can see content you choose to post in groups or feeds
8.1.5. We implement strict confidentiality agreements with all third-party processors.
9. PRIVATE MESSAGING, GROUPS, AND POSTS
9.1. The platform allows for:
9.1.1. Private messaging between members
9.1.2. Group discussions and feed posts
9.1.3. Commenting, liking, or reacting to shared content
9.2. We may moderate content for security, compliance, or abuse reporting, but do not monitor private messages unless reported. You may delete your own posts and messages at any time.
9.3. You are responsible for maintaining the privacy of conversations you engage in.
10. YOUR PRIVACY CHOICES AND RIGHTS
10.1. You have the right to:
10.1.1. Access, correct, or delete your personal data
10.1.2. Request that we stop processing your information
10.1.3. Withdraw consent at any time (except where required by law)
10.1.4. Restrict visibility of your profile or posts through your account settings
10.1.5. Complain with the Information Regulator
10.2. Email info@fitlyiq.com to exercise these rights.
11. RETENTION OF DATA
11.1. We keep your information:
11.1.1. As long as your account remains active
11.1.2. For historical or research purposes in an anonymised form
11.1.3. As required by law or legal obligations
11.2. You may request account deletion, after which your profile and personal data will be permanently removed, except content already shared publicly (e.g. group posts or comments visible to others).
12. COOKIES & TRACKING
12.1. We use cookies and similar technologies to:
12.1.1. Remember login sessions
12.1.2. Analyse platform performance
12.1.3. Offer personalised content
12.1.4. Enable integrations (e.g. community features)
12.2. You can manage cookie settings via your browser, but some features may stop working properly without cookies.
13. INFORMATION SECURITY
13.1. We use a range of security measures:
13.1.1. Encrypted data transmission (SSL)
13.1.2. Secure user authentication and passwords
13.1.3. Firewall protection and malware monitoring
13.1.4. Regular audits and server updates
13.1.5. Limited staff access based on role
13.2. Despite our efforts, no system is 100% secure, and users are responsible for keeping passwords confidential.
14. CHILDREN’S PRIVACY
14.1. FitlyIQ is not intended for users under 18 years old.
14.2. We do not knowingly collect data from children.
14.3. If we discover that a minor has submitted data, we will promptly delete the account and associated content.
15. CHANGES TO THIS POLICY
15.1. We may update this Privacy Policy from time to time.
15.2. The most recent version will always be available on this page, and we’ll notify you via email or site notice if substantial changes are made.
16. CONTACT US
16.1. Questions about this Privacy Policy, data requests, or complaints can be sent to info@fitlyiq.com.